Versace is a well-known fashion company that creates flashy, unusually designed clothing. Though it was only founded in 1978, the brand skyrocketed to fame by designing outfits for famous musicians, actors, and royalty members. Even though the glitz and glamor of 80s fashion are no longer trendy, Versace has continued to shock and delight the fashion industry. The artistic and flamboyant sensibilities of Versace are evident in their iconic Medusa head logo which is used as a design motif in many Versace items. Read this article to discover the meaning behind the Versace logo and learn how it has influenced fashion designers everywhere.
Versace Logo Design Elements
The Versace logo design is one of the most complex logos among luxury fashion brands. It features a circular image with the words “Versace” written below the image. The edge of the circle is bordered by a Grecian key pattern, and within the border is a woman’s head.
The woman pictured in the Versace logo is Medusa, a figure in Grecian mythology who had snakes for hair and could turn people into stone statues just by glancing at them. To show her stony gaze, the drawing of Medusa does not have irises or pupils. Her hair looks like an elaborate twisted mane that is meant to represent snakes.
The entire Versace logo design is drawn in simple black lines on a white background, and there is no shading or texture done to create the image.
Changes and Evolution
The official Versace logo history has always remained the same. The company chooses to keep it without altering it as a tribute to their murdered founder, and they believe that it still perfectly represents their brand. However, current fashion trends are leaning towards minimalism, so Versace does slightly change their logo when it is used in their designs.
The words are frequently left off, and the Grecian key border around the edge is often removed. For example, most Versace watches just have the Medusa head from the logo without the other accompanying design elements.
According to Versace logo history, the color of the logo is technically black on a white background, but the colors are frequently altered to suit the design schemes. In most modern Versace storefronts, the logo uses white lines on a gold background. The logo is frequently colored in silver or gold when it is used as a metallic accent on watches, shoe buckles, handbags, clothing clasps, and jewelry.
When the lettering of the Versace logo is included, it is always in Versace’s custom typeface that was designed for the individual use of the company.
The Versace logo history is based on an image Gianni Versace and his sister Donatella Versace used to see when they were children. They frequently played in the ruins of a Roman villa that had a similar design worked into the floor.
Gianni learned that countless mythological figures fell in love with Medusa’s beauty, but then they were trapped after her gaze turned them to stone. Gianni hoped that his clothing would inspire a similar sense of fatal attraction, and he wanted his clothes to be both beautiful and shocking, just like Medusa.
Many people mistakenly assume that Versace is a Greek fashion house since their logo is related to Grecian mythology, but the Versace family actually comes from Southern Italy. Versace often uses their logo in designs, but they do not just stick a huge image of the logo onto the front of a t-shirt. Instead, elements from the Versace logo are hidden away within their heavily patterned clothing designs. For example, many of the company’s dresses have the Grecian key border from the logo or the curling edges of Medusa’s hair twisted into the overall pattern of the clothing.
Instead, elements from the Versace logo are hidden away within their heavily patterned clothing designs. For example, many of the company’s dresses have the Grecian key border from the logo or the curling edges of Medusa’s hair twisted into the overall pattern of the clothing.
Other high-fashion designers try to avoid placing their logos on anything, but Versace is not afraid of emblazoning their dramatic logo on shoes, sunglasses, and watches. They even use partial logos as a design element on clothing. The Versace logo is a perfect example of the company’s goals to create beautiful, shocking, dramatic ensembles, and it is consistent with their unusual aesthetics. Amid countless logos that just contain simplified monograms and initials, the elaborate Medusa head at Versace definitely stands out. For more fashion logos explained, read the Louis Vuitton logo history and significance.