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Lufthansa Logo Design History and Evolution

Lufthansa Logo Design History

The Lufthansa airline’s history goes all the way back to 1926, when the Deutsche Luft Hansa was created. After World War II, the company managed to become a popular passenger airline. You can view the Lufthansa logo on one of their many airplanes, and it is an iconic symbol of the brand. If you are curious about what the Lufthansa symbol represents, keep reading this article. We will examine each design element in the Lufthansa logo, and show you how it has evolved throughout the decades.

Lufthansa Logo Design Elements

In some cases, you may only see part of the Lufthansa logo, but the entire, official logo contains both the iconic crane symbol and the company’s brand name. The Lufthansa logo is a deep, goldenrod yellow shade. On the right side, it says “Lufthansa” in a dark-navy blue color. The L is capitalized, and the rest of the letters are lowercase. They are written in a classic sans-serif Helvetica font.

On the left side, the logo has a blue circular line. Inside of that circle is a stylized image of a crane in flight. It is a simple silhouette that has no extra shading or details. The crane’s head is pointed upwards to show that it is flying up. Its wings are stretched behind it to capture the crane mid-flight.

Changes and Evolution

Source

1. Shape

The signature crane logo was created by another airline company in 1918, before Lufthansa even existed. This version had the crane enlarged, so that its head and tail were outside of the circle. When Lufthansa purchased the logo and the airline company in 1926, they adopted it as their logo, placed it in a solid rectangle, and removed the circle. At this point, the crane had a more curved body, with an elongated head and tail.

Lufthansa continued to use this same basic silhouette, but it became shorter and more geometric-looking over time. The rectangle with the free-flying crane was used until the 1960s, at which point the crane was put back inside its signature circle.

2. Color

Since it was first created, the Lufthansa crane logo has been dark blue and gold. Most of the color changes have simply been switching these colors around. At first, the crane was gold on a blue background, but then, in the 1960s, it became blue on a gold background. Some variants have been just gold or blue on a white background, and one version even had a blue crane in a gold circle, on a white background.

3. Font

In keeping with their Swiss and Germanic roots, all the Lufthansa logo fonts have used variants of the Normal-Grotesk and Helvetica font families. These logos are characterized by condensed, sans-serif lettering, with straight capitals and evenly weighted lines.

Influences/Inspiration

The Lufthansa logo was created back in 1918 by Otto Firle. It was displayed on the livery of Deutsche Luft-Reederei, which was the first airline in Germany. This airline originally chose a crane because it is a flying creature that is traditionally seen as a symbol of good luck, strength, a long life, and stability.

When the company that eventually became Lufthansa purchased the Deutsche Luft-Reederei, they chose to keep the crane to reassure customers of their continuity. Since this time, the logo has only been modified slightly to modernize it. The company included their name next to the crane for additional brand recognition, and they made the colors slightly darker and richer to give the airline a luxurious feel.

Trivia

Conclusion

Lufthansa logo has helped build a strong brand reputation for the company. Anytime someone sees the logo, they can instantly recognize it thanks to the combination of a striking image and a bold wordmark. The recognizability given by the logo helps Lufthansa be one of the first companies that Europeans go to when planning a trip.

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